Menstrual hygiene campaign

Why in News?

The Union Ministry of Health and Family Welfare has launched #YesIBleed menstrual hygiene campaign on the occasion of International Women’s Day 2018.




The United Nations has recognised menstrual hygiene as global public health and human rights issue. Yet across the globe, period poverty as some call it , is a reality for millions of women and girls.

As per health ministry data, only 12% of India’s 355 million women use sanitary napkins. Over 88% of women resort to alternatives such as un-sanitized cloth, ashes and husk sand. Incidents of reproductive tract infection (RTI) are 70% more common among these women. The biggest barrier to using a sanitary napkin is affordability.

The Menstrual Hygiene Scheme (MHS)

The Ministry of Health and Family Welfare has been implementing this scheme for promotion of menstrual hygiene among adolescent girls in the age group of 10-19 years primarily in rural areas as part of the Rashtriya Kishor Swasthya Karyakram.

Under the scheme, subsidized sanitary napkins are provided. The sanitary napkins branded free days are sold at Rs6 per pack of six napkins by Accredited Social Health Activists (ASHAs)

The scheme has the following objectives:

i)To increase awareness of menstrual hygiene among adolescent girls

ii)To increase access to and use of good quality sanitary napkins among adolescent girls residing primarily in rural areas

iii)To ensure safe disposal of sanitary napkins in an environmentally friendly manner.

About the Campaign

It is the second edition of such campaign that aims to create a holistic approach to the issue of menstruation, which is an experience that transcends culture, class, caste.The campaign called “#Yes I Bleed” will be initiated formally across all multi-media platforms, including Facebook and YouTube.


Source-Times Of India.